While working at Loblaw Digital as a Graphic Designer I ideated creative concepts and built a variety of assets for the e-commerce platform Marketplace. This page showcases some of the work I've done during my tenure (more works available upon request)
Homepage Updates
My responsibilities included designing new assets for the weekly homepage updates, such as Hero Banners, Category Tiles, and Brand Spotlights. These assets were aligned with the creative concept and emphasized the deals and highlighted brands for the week. To ensure a responsive user experience, I created multiple versions of these assets for different breakpoints. Below, you can find examples of Hero Banners along with their corresponding responsive versions.
Emails
To view the email designs, simply scroll through the mock-up vertically. You can use the left and right arrows or the email indicators to navigate between different designs. These emails, which were sent to Marketplace customers, were designed by me. They align with the weekly creative concepts that my team and I developed, ensuring consistency across all designs.
Google & Social Ads
In addition to conceptualizing and developing assets for the Marketplace website, PCO app, and email marketing, I also created marketing materials for Google, social media, and other web ads. The Google ads were designed in various sizes to ensure a responsive user experience, while social ads were designed using specific dimensions based on the use case. The ads are aligned with the creative concept of each respective week, and you can find mockups displaying Google and social media ads below.
