PC Optimum Rewind is a concept for gamifying the current PC Optimum and PC Express shopping and delivery experience. The concept was conceptualized by myself and a talented group of people at Loblaw Digital. The showcased high-fidelity mock-ups are all executed and designed by myself.
PCO rewind is intended to present customer data in a personalized and engaging way. At the time of development, PC Optimum and PC Express did not offer the ability to easily view their shopping data and habits at a glance. With PCO Rewind we intended to gamify the experience of showcasing user data by offering a visually captivating and personal experience. PCO Rewind feels intimate and specific to the user through the use of quizzes, personalized offers and a new tier system based on how consumers shop. The service also serves as a way to introduce customers to new items. We believe that we have built an engaging and exciting experience which will incentivize the acquisition of new customers and promote the use of our service with existing customers.
